Why did they change EB Games?

Why did they change EB Games? In July, EB Games revealed it was rebranding due to “feedback from our valued customers and stockholders.” The retailer launched back in 1993 as “Electronics Boutique,” and then later changed its name to “EB Games.”

In July, EB Games revealed it was rebranding due to “feedback from our valued customers and stockholders.” The retailer launched back in 1993 as “Electronics Boutique,” and then later changed its name to “EB Games.”
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