Why is every game 60$?

Why is every game 60$? Once a game has been given out as a freebie, its value is basically gone. Publishers need games to start at a $60 price point so that they can make as much money as possible when their game is first released.

Once a game has been given out as a freebie, its value is basically gone. Publishers need games to start at a $60 price point so that they can make as much money as possible when their game is first released.
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